If you are a business owner or independent professional, chances are that you are looking for an easy and affordable platform to build a professional website and grow your online business. As the pandemic pushes more and more businesses and workplaces online, a dependable, professional website has become a necessity. Whether you are a small business looking to create a brand new ecommerce site, or a creative professional looking to build your own portfolio, a responsive, professional and customized website seems to be the ideal solution.
So, how do you build a professional website without coding or web designing skills? Well, that’s where choosing the best website builder comes in.
Why Do You Need to Choose the Right Website Builder?
Website builder tools make website creation easy, even for non coders or non experts. They enable you to exercise control and personal choice over all aspects of your website without having to deal with a third party professional. Basically, the right website builder can help you build a professional website without hiring a professional.
Keep in mind that your website is representative of you and your business. First impressions matter and you need to make a lasting impression on your potential customers and employers. Oftentimes, your website is the first thing they see and, therefore, it is your website that will make or break your future business or career. This is why knowing how to choose the right website builder is important.
Tips for Choosing Your Website Builder
- Budget Comes First
There are a lot of website builder tools on the market and most of them offer multi-tiered payment plans depending on customer needs and budget. What you need to keep in mind is your budget. Afterall, the idea behind going for a website builder rather than hiring a professional developer and web designer is keeping costs low.
While it is true that most companies offer more features and benefits at higher payment levels, the most expensive tool is not necessarily the best tool. So do not sink in more than you can afford without doing proper research. Consider your budget and select the best website builder while keeping your total expenses in check.
- The Best Website Builder is One that Suits Your Needs
Your specific website needs will dictate what is the best website builder for you. You can go online and find the most popular tools out there, but what is popular may not be what is best. And what is best may not be what is best for you.
It is very important to keep in mind your business, your clientele and your own needs and capabilities when thinking about how to choose a website builder.
Make use of the free trial plans offered by most providers. The trial will enable you to understand what features you actually need and what you don’t need. It will help you know whether the website builder is good for you. This way you don’t need to sink money into a product that may prove to be unsuitable to you in the long run.
- Choose a Level of Customizability that Suits Your Skillset
Customizability is great. It is even important because you obviously don’t need a website that looks mass produced or cliched. The ability to modify and personalise your site according to your needs helps you create a website that is suitable for your purposes specifically.
However, depending on your skillset, a tool that offers a lot of flexibility can be detrimental. The lack of structure can be confusing and complicated for beginners which is the exact opposite of what you want in a website builder.
If you are a beginner to website building go for a tool that offers more structure. If you are more experienced, however, you may appreciate a more flexible, tailorable option.
- Go For Responsive and Minimalist Templates
There is nothing worse than an overcrowded website and unresponsive web pages. Both of these can hamper the user experience of your website and negatively impact business.
To avoid this, go for a website builder that offers clean, minimalist templates that are easy to navigate. Also ensure that these templates are responsive and the tool offers good bandwidth to ensure seamless loading of webpages.
- Good Gallery Options are Necessary for Portfolio Websites
This tip is of particular significance to artists and creative professionals. If you are looking to build a portfolio, look for a website builder that offers portfolio building tools. This includes gallery options and client proofing features.
These tools enable you to display your work in an easy to view and intuitive manner. Good gallery options and multimedia support are indispensable for creative portfolio websites.
- E-commerce Facilities are Important
For most businesses, a website is an important mode of product sales. This makes the ability to create an online store for product sales and transactions an important aspect for your website.
You should look for a website builder that offers easy, built-in ecommerce facilities. It should be able to handle transactions, integrate with payment gateways like PayPal and Stripe, enable you to hold sales or offer discounts etc. It should also be able to handle basic inventory and stock management.
A lot of website builders levy transaction fees or commissions on each sale made through your website. If that is unacceptable to you, you should be diligent about reading the fine print before signing up for the service.
- SEO Features Help You Expand Your Reach
SEO (Search Engine Optimization) enables you to make your website more searchable through Google and increase your traffic. Good SEO practices not only expand your reach but also improve your business and revenue.
To implement good SEO practices, of course, you need SEO options and features. A good website builder should enable you to optimize your pages and content to generate the maximum possible traffic.
- How Good is Their Customer Support?
This is another aspect you should never ignore. Websites are never a done and dusted thing. They need to be constantly updated and optimized. They can experience bugs and server issues and other failures. If your website goes down, it can greatly hamper your reach and business. At such a time your website builder service should be able to provide you quick and appropriate support and help.
Good website builder services will have extensive FAQs and Help sections to enable you to try and fix the problem yourself. They will also have a dedicated customer service helpline so you can talk to them directly in case of any issues.
Always choose a service that puts the customers and their needs first.
Best Website Builders to Consider
Keeping all of this in mind, what is the best website builder that you should consider?
In our opinion, Pixpa checks all of the above boxes.
Pixpa is an all-in-one platform for creators and small businesses to create beautiful, professional websites complete with built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.
It has modern, minimalist and mobile-friendly templates that can be fully customised without touching even a single line of code. It beautifully straddles the line between flexible and structured. It also has built-in marketing tools like an SEO manager, marketing pop ups, an announcement bar and more. Pixpa offers dedicated 24×7 chat and email support in case of any issues.
Pixpa offers all-inclusive pricing plans that are simple and affordable with no hidden costs. The plans range from $7 to $16 per month.
When it comes to building a website, it is important to do your research instead of simply jumping at the most popular available option. Keep these tips in mind while you are hunting for the best website builder tool for yourself. Always remember that the best is neither the most popular nor the most expensive tool- it is the one that is best suited for your needs.