When it comes to marketing your business, a logo will serve as the ultimate foundation for everything else you do. Your website, advertising, social media accounts – everything needs a high-quality logo to look professional and well-polished.
Fortunately, getting a stellar logo has never been easier, thanks to online logo creator tools. These tools allow you to take your idea and turn it into a fully-developed logo that is ready to go on business cards, t-shirts, and your website. However, not all tools are created equally, and some are better than others for certain industries.
So, with that in mind, let’s take a closer look at logo creator tools and how they can add value to your business.
What is a Logo Creator?
A logo creator is a program that takes the information you provide about your company (i.e., name, slogan, industry) and turns that data into a compelling logo. Most of these tools use some form of AI to develop the design, and then you can often adjust it after the fact. Best of all, you can use the tool multiple times using different inputs to see what your logo will look like with different fonts, color schemes, and graphics.
Benefits and Downsides of Using a Logo Creator
Logo creator tools are very handy for businesses that need a design but don’t want to wait around for a graphic designer to send their ideas. However, these programs also have some notable limitations, so let’s break down the pros and cons so you know what to expect.
Pro: Fast and Efficient
Before, if you wanted a logo, you would have to submit your idea to a graphic design or marketing firm and wait for them to produce a mockup. From there, you can tweak their design or ask for something completely different. Logo creator tools allow you to get something clean and polished in a couple of minutes, not hours or days.
Con: Limited Graphic and Font Options
As you use different logo creators, you’ll notice that the designs and fonts they use are relatively limited. While there are often hundreds of options, they span a wide array of different industries, so only a handful of designs may fit your specific niche.
Pro: Affordable Pricing
Logo creator tools are free to use, and then you just pay for the design you want. Typically, these sites charge a one-time fee for the logo, but you may be able to get a monthly subscription to access other graphic design services. Also, you can just pay for a regular high-resolution image file, or you can get a logo package that contains other elements like black and white versions, different sizes for social media, and more.
Con: Lack of Customized Images
When using generic icons and graphics for your logo, it’s harder for your business to stand out. While you can edit the logo afterward, you’re still limited by the creative options provided by the program. Overall, if you want something truly unique, you may struggle to get the best design from a logo creator.
Pro: Easy to Edit and Adjust
You don’t have to be a master at Photoshop or Illustrator to customize your logo. Most of these sites have a simple interface that makes it easy to perform simple tweaks, such as resizing, reshaping, or adding new elements. Plus, if you are used to digital graphic design programs, you can do a lot with your logo.
Top 5 Logo Creator Tools for Businesses
Since each of these logo creators are free to use, we recommend sampling a few (or all) of them to see which ideas you can generate. We also cover some basic design tips to help you polish your logo once you have a few ideas fleshed out.
Canva is one of the top graphic design websites, thanks to its easy-to-use controls that allow anyone to become a designer. Canva’s logo creator offers a wide range of tools, but it also has a free logo creator. Best of all, you can import your logo into the rest of the program and adjust it however you like.
This option is best if you have some design acumen and don’t mind doing some extra work yourself. As far as the logo creator, you can choose from a wide selection of templates and then just add your details to them. So, unlike other tools, you don’t input information and then wait for the software to spit something out.
There are quite a few free templates, but if you want higher-quality versions, you’ll have to upgrade to a Canva Pro account. Also, it’s nice because you can access graphics and fonts outside of a specific industry, meaning it’s much easier to customize your template.
- Access to tons of design tools
- Many free logo templates are available
- Easy and intuitive software layout
- Most of the best designs are with a Pro account
- Software is not as in-depth as something like Photoshop or Illustrator
Pricing: You can create and download a logo entirely free, or you can upgrade to a Pro plan for $12.99/month
Tailor Brands uses artificial intelligence to turn your prompts into something clean and polished. When you design with Tailor Brands’ logo creator, rather than choosing from a list of templates upfront, you will provide information about your business.
First, you need to enter a name and a tagline (keep it short). Next, you’ll want to enter your industry and provide some extra context about what you offer. From there, you can either choose generic icons or search for something you know you want. You’ll also pick up to five icons so there will be more choices in the final version.
Finally, you pick up to three fonts and then let the tool do its work. You will need to create a free Tailor Brands account to see your logo, and you can edit them after the fact. What we like is that you can view your logo on different surfaces, such as a web page, t-shirt, business card, and more.
- AI-powered logo generator
- Ideal for discovering new ideas
- Can blend elements for a more unique logo
- See your logo in real-world applications
- Limited icon selection
- Need to run through the logo generator multiple times to test different ideas
Pricing: You will need to sign up for a monthly subscription to download your logo. Prices are $9.99, $19.99, or $49.99 per month.
Most other logo creator tools use generic icons to add some flavor to your logo. What sets Placeit’s logo creator apart is that you can choose from a wide selection of unique illustrations. So, if you want something a bit more stylized and three-dimensional, Placeit can help you create the perfect logo from scratch.
The editing tool is also great and easy to use, although you are limited to just adding graphics and fonts and not adjusting them very much. However, you can add and remove graphics, change colors, and customize your logo pretty quickly.
The logo selection process is also pretty simple. You start with a design you like, then pick fonts and colors. Finally, you’re taken to the editing page, where you can still customize every element as much as you want.
- More unique illustrations
- Create captivating logos quickly
- Very intuitive interface
- Not as many graphic options
- Can’t alter or adjust elements, only by size and color
Pricing: $7.47/month for unlimited downloads, $41.75 for five full logo templates (for products)
Hostinger (formerly Zyro)
Hostinger’s logo creator was under the Zyro brands until recently, and you will need to create an account with Hostinger before you can design anything. This tool is similar to Placeit, in that you can create a logo by customizing each element of it one by one.
An exciting feature we like is the addition of AI-generated imagery, but you have to have a paid account with Hostinger to access this option. Plus, since the tool won’t let you import images, you can’t just outsource the imagery to a different website.
Overall, if you want something simple and free to download, Hostinger can work well. Otherwise, the limited creative options can make it hard to craft a compelling logo that will turn heads and build brand recognition.
- Simple interface
- Access to AI-generated artwork (with a paid plan)
- Free downloads
- Very limited font and graphic selection
Pricing: The logo is free, but for advanced features, you need a $9.99, $11.99, or $14.99 monthly plan.
VistaCreate is the creative arm of VistaPrint, so if you like the idea of printing your new logo on t-shirts and signage, you can get the best of both worlds at once.
The VistaCreate logo creator is almost identical to Canva’s tool, in that you can customize an existing template or build something from scratch. With a free account (you have to sign up to access the tool), you can receive a lot of templates, but the best ones come with a paid account.
Overall, the design options are pretty creative, and you have so many keywords to choose from when picking your template. Plus, you can customize your logo easily and efficiently if you’re design-oriented.
- Easy-to-use templates
- Access to tons of free options
- Free downloads
- Need a Pro account for the best designs
Pricing: Can download a logo for free, or upgrade to a Pro account for $10/month
Final Note: Basic Tips on Logo Design
Now that you’re on your way toward creating a world-class logo, it helps to know a little bit about the design process before making a final decision. Here are some tips to get you started:
- Know What You Want – Since you have to enter keywords to create a logo with these programs, it helps to have something specific in mind. A generic industry can work, but if you want your logo to be captivating, you should go with something more unique.
- Draft Various Ideas – You can either run through a logo creator multiple times or you can sketch different ideas before using these tools. Have a few directions you want to take and see which one looks the best.
- Get Feedback – You can download low-res and watermarked images for free. Send these to friends, family, and colleagues to see which ones they like best.
- Consider Usage – Is your logo going on physical products or will it just live on your website and social media pages? Will you need different variations (i.e., black and white), or will one iteration be okay? Consider how and where people will see your logo to ensure each element comes across the right way.